We also believe that true headcare can manifest inside and out, which is why everything about Squigs, from our formulations to our packaging, is designed to make it easier (and fun!) to cultivate happiness through beauty.

Beyond making effective products with the very best ingredients, we’re passionate about modeling a better way of talking about them — and about beauty in general. Squigs doesn’t ignore the reality that bad hair and skin days exist, but rather than promising quick fixes or miracle cures, we hold space for whatever feelings crop up when you happen to wake up with a giant pimple, or that one pesky little hair doesn't want to stay put. We also deliberately describe our products in ways that reinforce this point of view, routinely emphasizing efficacy and enjoyability over the idea that perfection is achievable. The products Squigs creates, and the words we use to describe them, are equally important parts of our ultimate goal: to put you in a good mood.

Because of our beliefs in *headcare*, a percentage of proceeds will be donated to a mental health charity. If you don't take care of what's inside your head, what's the point?