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We want you to think of your head in a different light and that starts with taking care of your mental health

For the reason, we donate a percentage of proceeds to mental health charities at the end of each fiscal year.
Because if you don’t take care of what’s inside your head, what’s the point?

We also believe that true headcare can manifest inside and out, which is why everything about Squigs, from our formulations to our packaging, is designed to make it easier (and fun!) to cultivate happiness through beauty.

Beyond making effective products with the very best ingredients, we’re passionate about modeling a better way of talking about them — and about beauty in general. Squigs doesn’t ignore the reality that bad hair and skin days exist, but rather than promising quick fixes or miracle cures, we hold space for whatever feelings crop up when you happen to wake up with a giant pimple, or that one pesky little hair doesn't want to stay put. We also deliberately describe our products in ways that reinforce this point of view, routinely emphasizing efficacy and enjoyability over the idea that perfection is achievable. The products Squigs creates, and the words we use to describe them, are equally important parts of our ultimate goal: to put you in a good mood.

Because of our beliefs in *headcare*, a percentage of proceeds will be donated to a mental health charity. If you don't take care of what's inside your head, what's the point?

Pinky Promise
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Daily Checklist for Happy Headcare!


Meditation &

(Student rate is $9.99/year)

Breathe App on Apple and Google Play (Free)

Calm App ($70/year)


Real Therapy For Black Girls

Fearless Femme 100

Asian Mental Health Collective

Queer Peer Support

Asian American Peer Counseling

Peer Collective

Sad Girls Club

Emergency Resources

Trevor Project Hotline:
1-866-488-7386 (24/7)

Trans Lifeline Hotline:

National Alliance on Mental Illness (NAMI)

LGBTQ+ National Youth Talkline (+1-800-246-7743)

Squigs Approved Spaces

Sage+Sound - Use code Squigs15 for 15% products, services and classes (online and in store)