"Clean," "non-irritating," and "cruelty-free" are nice words, but when it comes to ingredients, actions speak louder. We promise our formulations will always be free of synthetic fragrances, vegan, cruelty-free, produced in the U.S. with eco-friendly bottles, and backed by science.Shop Now
Squigs products are free from silicone, parabens, and fragrances. We never ever test on animals and are always 100% vegan friendly.
Our full ingredient list is on display for the world to see. We price our products fairly, and advocate that beauty can and should be for everyone!
We emphasize efficacy and enjoyability over the idea that perfection is achievable, and we celebrate the experience of being human.
The pursuit, and business, of beauty, can feel super alienating: expensive, hard to understand, and only for “a certain type” of person. We promise to call B.S. on all of that — loudly and often — by creating effective products at a fair price, speaking transparently about what goes into them, and shouting from the rooftops that beauty can and should be for everyone, full stop.
Squigs was born out of the experience of being human, and our commitment to keeping it real is a reflection of that. We promise we’ll never pretend that “perfection” is achievable when it comes to beauty — or anything, really. In the Squigiverse, it's always okay to look (and be!) yourself — no matter who you are, or what mood you're in.