Welcome to the Squigiverse. We’re so glad you’re here.
Hi! I’m Nikita, the founder of Squigs. Over the course of a decade, I’ve worked as a beauty and fashion editor for various top media outlets and have tested out too many beauty products to count. I fell in love with Ayurvedic ingredients that really work and became increasingly frustrated with ones that can potentially trigger irritation like certain synthetic fragrances and dyes.
Inspired by traditional Indian hair oiling and the DIY products that were a big part of my childhood, I wanted to make an Ayurvedic brand that created effective over-the-counter formulations that were still fun and enjoyable!
Fun Fact: Squigs is actually a nickname my sister and I called each other growing up!
What Is Ayurveda?
Ayurveda means “the science of life” in Sanskrit and it’s been around for over 5000 years. It’s about being your healthiest, happiest self which is the guiding force for our mission of *Happy Headcare*. A lot of Ayurvedic ingredients are used in both haircare and skincare which is why we wanted to highlight these amazing ingredients.
We knew it was possible to make more effective versions of our favorite products that were free from synthetic fragrances and dyes, but they were either impossible to find or — in some cases — didn't exist at all. So we decided to create them ourselves.
The more we learned about the transformative power of good ingredients, the clearer our mission became — and the more it started to encompass. That's when headcare was born: a comprehensive approach to caring for the skin on your face *and* scalp, because both are equally important.
